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Market Research
Beyond Pixels, Beyond Expectations: MARF, Where Ideas Soar.
- About Market Research
What is Market Research?
Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.
Elevate Your Insights: Precision Market Research through Advanced Survey Programming
- Why Choose Us
With over 10 years of experience in market research, specialized in survey programming and tabulation we can guide you how to make your survey engaging, avoid gibberish data and device agnostic. We always believe in providing suggestion vs just asking questions, can provide survey programming services in all leading softwares e.g confirmit, decipher , qualtrics and nebu. We are cost effective and can turn around your surveys quickly.
How it Works
Efficient Market Research Process
Obtain the questionnaire from the client, which serves as the foundation for the survey programming process.
Customize the survey according to the client's questionnaire, ensuring alignment with research objectives and target audience.
Work closely with the client to review and refine the survey design, conducting quality analysis to enhance the effectiveness of the survey instruments.
Launch the survey and proceed with data collection, utilizing advanced survey programming tools for efficient tabulation and analysis of responses.
Uncover Insights, Drive Success
Unlock invaluable insights with our comprehensive market research services. From precise data collection to actionable analysis, we empower your business to thrive in today's dynamic market landscape.
- Our Market Research Services
Survey Programming
Survey programming is one of the integral and initial part of the market research project cycle. We believe if we do our initial steps right, there are lot of chances to make the final result successful. We have experts who can do scripting in Confirmit, Decipher, Nebu and Qualtrics. We also have extensive experience with reporting tools and custom solutions for complex surveys as well as max-diff, Conjoints, diary, Algorithms, ad testing, concept testing, multi country studies, etc. Our goal always remain to turnaround the things in best possible timings while keeping in mind your budget.
- Customized strategies tailored to your business needs.
- Ongoing support and assistance post-project completion.
Our team rigorously validates data for questionnaire compliance, identifying and removing bad quality data like straightliners, bad verbatims, speeders, duplicates, and illogical answers. We also set up Maxdiff/Conjoint versions for improved accuracy.
All tables are fully customizable, featuring custom banners, summary and frequency tables, means/medians tables, statistical testing options, and an index/table of content tab for seamless navigation.
Generate flat ASCII data files in single or multi-card format as needed and create stacked SPSS datasets according to specific requirements.
Code verbatim responses, including both brand mentions and free-response types, according to the designated code frame. Create netted code frames post-coding as required and merge the coded responses into close-ended data files in multiple formats.